Privacy Policy

Introduction

Peak Automation Group ("we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered member retention platform and services.

Information We Collect

Information You Provide Directly

• Account Information: Name, email address, phone number, business name, and billing information
• Gym Data: Member information, attendance records, payment histories, and engagement metrics
• Communications: Information you provide when contacting our support team or sales representatives

Information Collected Automatically

• Usage Data: How you interact with our platform, features used, and performance metrics
• Technical Data: IP address, browser type, device information, and operating system
• Cookies: We use cookies to enhance your experience and analyze platform usage

Information From Integrated Systems

• Third-Party Platforms: Data synced from your gym management systems (Mindbody, Glofox, etc.)
• Analytics Data: Aggregated performance metrics and behavioral patterns

How We Use Your Information

We use collected information to:

• Provide and maintain our AI retention services
• Analyze member behavior patterns and predict churn risk
• Send automated engagement campaigns on your behalf
• Generate analytics reports and insights
• Improve our platform and develop new features
• Communicate with you about your account and services
• Ensure platform security and prevent fraud
• Comply with legal obligations

Data Sharing and Disclosure

We do not sell, rent, or trade your personal information. We may share information only in these circumstances:

Service Providers

We work with trusted third-party services for:

• Cloud hosting and data storage (Google Cloud Platform)
• Payment processing (Stripe)
• Communication services (for automated messaging)
• Analytics and monitoring

Legal Requirements

We may disclose information when required by law, court order, or government request.

Business Transfers

In the event of a merger, acquisition, or sale of assets, information may be transferred to the acquiring entity.

With Consent

Any other sharing of data will only occur with your explicit consent.

Data Security

We use appropriate safeguards to protect your information, including:

• SSL encryption for data transmission
• Encrypted storage for sensitive data
• Limited access through authentication protocols
• Regular internal reviews and employee data protection training

Data Retention

We retain your personal information as long as needed to fulfill the services or as required by law.

• Account and gym data: Duration of service + 3 years
• Communication and usage data: Up to 3 years
• Users may request deletion at any time, subject to legal retention requirements

Your Privacy Rights (Nationwide)

As a U.S. resident, you may:

• Request access to your personal data
• Request corrections or updates
• Request deletion of your information
• Request to limit use of your information for marketing
• Opt out of promotional communications

To exercise your rights, contact: privacy@peakautomationgroup.com

California Privacy Rights

California residents have additional rights under the CCPA:

• Right to know what personal information we collect
• Right to know if we sell or share personal information (we do not)
• Right to opt-out of sale (not applicable as we don't sell data)
• Right to non-discrimination for exercising privacy rights

Georgia Consumer Privacy

Currently, Georgia does not have a comprehensive privacy law like California. However, we voluntarily extend similar protections, including:

• Transparency in data use
• No sale of personal data
• Respect for deletion and access requests
• Reasonable data security measures

Federal Compliance

This policy also aligns with U.S. federal regulations such as:

• CAN-SPAM Act (for marketing emails)
• Children's Online Privacy Protection Act (COPPA)
• Federal Trade Commission (FTC) consumer privacy guidelines

International Users

If you access our services from outside the U.S., your data may be transferred to and processed in the United States. We implement appropriate safeguards for such international transfers.

Children's Privacy

Our services are not intended for individuals under 18. We do not knowingly collect information from children. If we discover such data, we will promptly delete it.

Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies separately.

Changes to This Policy

We may update this policy periodically. We will notify you of material changes via email or platform notification. Continued use after changes constitutes acceptance.

Contact Information

For questions, concerns, or requests regarding this Privacy Policy:

Compliance

This policy is designed to comply with:

• General Data Protection Regulation (GDPR)
• California Consumer Privacy Act (CCPA)
• Georgia Personal Identity Protection Act
• Other applicable federal and state data protection laws

Cookie Policy

We use cookies to enhance functionality and understand usage:

• Essential Cookies: Enable platform operations
• Analytics Cookies: Help improve the platform
• Preference Cookies: Remember user settings
• Marketing Cookies: Measure advertising performance

You can adjust cookie preferences via your browser settings.

By using our platform, you acknowledge that you have read and understood this Privacy Policy.